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Web3 CommerceWeb3 Commerce
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Where Physical Meets Digital

Where Physical Meets Digital

How tokenization unlocks new value for brands and consumers.

Marc Baumann
Marc Baumann
Weekly Field NotesWeekly Field Notes
📝 #73: A New Supercycle

📝 #73: A New Supercycle

Crypto goes mobile. Vodafone integrates crypto into SIM cards. RTFKTs new collection. Mercedes-Benz goes Farcaster. Solana x Google Cloud. Big week for ETFs. Microsoft's new AI model & more.

Marc Baumann
Marc Baumann
ResearchResearch
From Consumers to Fans

From Consumers to Fans

How the next generation of consumers is reshaping brand engagement and sports fandom.

Marc Baumann
Tyler Moebius
Marc Baumann, +1
Weekly Field NotesWeekly Field Notes
📝 #72 Crypto's Trojan Horse

📝 #72 Crypto's Trojan Horse

Telegram X TON: Crypto's trojan horse? Animoca Brands comes to Bitcoin. Roblox announces immersive ads. Blackrock invests in RWA company. Amazon's new genAI chatbot. Top charts & more.

Marc Baumann
Marc Baumann
ResearchResearch
Bitcoin’s New Asset Class (Without the VC-Tax)
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Bitcoin’s New Asset Class (Without the VC-Tax)

Bitcoin Runes are Bitcoin's new fungible token standard that's highly relevant for builders, brands & corporates. Here's all you need to know.

Marc Baumann
Marc Baumann
Weekly Field NotesWeekly Field Notes
📝 #71: The Crypto Killer App

📝 #71: The Crypto Killer App

Stripe ads crypto. Bitcoin Runes go live. ConsenSys sues SEC. CZ faces 3 years in prison. Telegram to tokenize stickers & more.

Marc Baumann
Marc Baumann
An Update on Dematerialzd (now FiftyOne Insights)

An Update on Dematerialzd (now FiftyOne Insights)

Today we've got big news for Dematerialzd: A new name, a new PRO offering and a new podcast.

Marc Baumann
Marc Baumann
Weekly Field NotesWeekly Field Notes
📝 #70: The Next NFTs

📝 #70: The Next NFTs

Culture coins. Token2049's big themes. Bitcoin Runes. Adidas X STEPN. Nike releases new digital sneakers. Christie's & Ordinals. EigenLayer launches on mainnet. a16z 7.2B fundraise. Top charts & more.

Weekly Field NotesWeekly Field Notes
📝 #69: NFTs Didn't Work

📝 #69: NFTs Didn't Work

The first-hand signal from NFT NYC. Telegram and Japan's Sony Bank go crypto. The rise of Memecoins. Funding Q1 snapshot. Record stablecoin supply. Paradigm plans $750M fund. Top charts & more.

Weekly Field NotesWeekly Field Notes
📝 #68: What now?

📝 #68: What now?

After Starbucks. Web3 loyalty for restaurants. BlackRock's first tokenized fund. RWA boom. London Stock Exchange launches ETN. Coinbase record volume. SBF gets 25 in prison. Top charts & more.

Weekly Field NotesWeekly Field Notes
📝 #67: Big Stakes

📝 #67: Big Stakes

Starbucks ends Odyssey. Forbes goes Web3. Hugo Boss goes Roblox. Gucci on Apple Vision Pro. Grab Singapore goes crypto. BlackRock's tokenized fund. Big AI news from Apple. Fundings & more.

Marc Baumann
Marc Baumann
Web3 CommerceWeb3 Commerce
+2+2
RWAs: Rethinking Commerce for High-Value Assets

RWAs: Rethinking Commerce for High-Value Assets

Almost everything we own or do might be turned into digital tokens on a blockchain, including commerce. Here's why this is relevant to brands.

Marc Baumann
Marc Baumann
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