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📝 Web3 Field Notes #31 - A Milestone For Crypto

📝 Web3 Field Notes #31 - A Milestone For Crypto

Ripple case: a milestone for crypto. BlackRock is bullish. 7-Eleven enters Web3. Wimbledon, Andy Murray, and NFTs. Venture funding is down. Elon Musk launches his AI company. Top charts & more.

📝 Web3 Field Notes #30 - Sneakers, Golf and Crocodiles

📝 Web3 Field Notes #30 - Sneakers, Golf and Crocodiles

Dior enters Web3 with blockchain-based sneakers. Lacoste expands on Web3 loyalty. Golf and NFTs. Web3 funding is picking up. Bitcoin lightning capacity at all-time high. Start-ups, charts & more.

📝 Web3 Field Notes #29 - Yoga, Music, and Global Web3 Adoption

📝 Web3 Field Notes #29 - Yoga, Music, and Global Web3 Adoption

Warner Music x Polygon. Shanghai's megaplan for Web3. ConsenSys' global Web3 survey. Staked ETH milestone. Fidelity's & HSBC's Bitcoin ETFs. Alo Yoga's approach to Web3. Top charts, start-ups & more.

📝 Web3 Field Notes #28 - Airphoria with Nike, Puma, and Powell

📝 Web3 Field Notes #28 - Airphoria with Nike, Puma, and Powell

Nike & Fortnite. Puma's metaverse expansion. Web3 adoption report by Coinbase. Powell on crypto. Deutsche Bank applies for crypto custodian license. Zk-Rollups on the rise. Top charts & more.

📝 Web3 Field Notes #27 - It's Time to Face Reality

📝 Web3 Field Notes #27 - It's Time to Face Reality

Blackrock files for spot Bitcoin ETF. Video games on Bitcoin. Bullish funding rounds. Bitcoin hash rate at all-time highs. Uniswap V4. a16z expands to Europe. New start-ups, charts & more.

📝 Web3 Field Notes #26 - On The Cusp of Mass Adoption

📝 Web3 Field Notes #26 - On The Cusp of Mass Adoption

Binance & Coinbase sued by SEC. Apple's VisionPro. Louis Vuitton's new $41k NFTs. How ERC-6551 will change NFTs. Doodles enter retail. Kraken's new NFT exchange. New start-ups, charts & more.

📝 Web3 Field Notes #25 - Beijing Loves Web3

📝 Web3 Field Notes #25 - Beijing Loves Web3

Bitcoin best performing asset YTD; Nike meets EA SPORTS; Beijing bullish on Web3; Magic raises $52m; SAP enters Web3; Gen Z loves crypto, not NFTs; AI risks; top charts & more.

Case StudiesCase Studies
Just Do It: How Nike's Industry-Leading Web3 Strategy Marks a New Era for Consumer Brands
Premium

Just Do It: How Nike's Industry-Leading Web3 Strategy Marks a New Era for Consumer Brands

Nike continues to be the benchmark for consumer brands entering Web3. This is the definitive case study on Nike's Web3 strategy and how this marks a paradigm shift for co-creating brand culture.

Marc Baumann
Marc Baumann
📝 Web3 Field Notes #24 - Nike, Mercedes-Benz & Bitcoin

📝 Web3 Field Notes #24 - Nike, Mercedes-Benz & Bitcoin

Bitcoin becomes 2nd largest blockchain for NFTs. Mercedes-Benz launches NFT studio. Nike’s first digital collection goes live. ChatGPT iPhone app + plugins. The best charts & more.

📝 Web3 Field Notes #23 – 99% is Noise

📝 Web3 Field Notes #23 – 99% is Noise

Web3's ultimate creator playbook. Binance enters ordinals. Bitcoin's new token standard. Jane Street exits crypto. AI is getting regulated. IBM enters enterprise AI. New start-ups, charts & more.

📝 Web3 Field Notes #22 – Brands in Web3

📝 Web3 Field Notes #22 – Brands in Web3

Brands in Web3 report; Web3 vs metaverse; Bored Ape ruled as trademark; Sothebys new marketplace; Coinbase and Gemini venture abroad; Danger of AI; new start-ups & more.

📝 Web3 Field Notes #21 – Bitcoin, EU & Nike Deliver

📝 Web3 Field Notes #21 – Bitcoin, EU & Nike Deliver

Bitcoin at all-time highs. Nike delivers with OurForce1. Gensler's spectacle at the Senate. Coinbase might leave the US. Circle moves to Paris. SEC to regulate DeFi. $100m worth of gold stolen & more.

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