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  • 📝 Field Notes #55: What's Past is Prologue

📝 Field Notes #55: What's Past is Prologue

The best of 2023: Top 30 reads, top 10 brand activations, and top 12 charts.

Hey, it’s Marc. Welcome to the last weekly, obsessively curated field notes of this year. ✌️ — brought to you by MINTangible, the solution for protecting IP rights for NFTs. Learn more

⏱️ Reading time: 3 min

Be inspired✨

“Remember that you are a black swan.” Nassim Nicholas Taleb

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📚 Top 30 Reads of 2023

Web3 + NFTs

  • I build, therefore I am. By Joseph Lubin. Link

  • A new internet. By  Link

  • Mapping The New Internet. By  Link

  • Storing value in digital objects. By Collab+Currency. Link

  • Ownership, capitalism, NFTs, and the metaverse. By Yat Siu. Link

  • What’s next for consumer Web3. By 1kx. Link

  • The Evolution of NFTs. By World Economic Forum. Link

Web3 for brands

  • When the world goes phygital. By Aleksija VujicicLink

  • The Phygital Stack. By Aleksija VujicicLink

  • Consumer Brands & Co-Creation. By Aleksija VujicicLink

  • Crypto-native NFT IP: a new era for consumer brands. By Mikey 0x. Link

  • Building on passion. By Gaby GoldbergLink

  • The sociology of business. By  Link

  • Building psychological attachment into Web3. By Li Jin. Link

  • Brands in Web3. By NFT TechLink

  • Blockchains & the next generation of fandom. By Amanda Young. Link

  • Digiphysical Goods. By 1kx. Link

  • The future of Web3 loyalty. By Reddit, Salesforce, Media.Monks & Polygon Labs. Link

  • The state of Web3 growth tech. By SafaryLink

  • The state of virtual brand experiences in 2023. By GEEIQLink

  • The Case for Product Tokenization (DPP). By BCGLink

Crypto & Macro

  • State of Crypto Report 2023. By a16zLink

  • 2023 State of Crypto: Policy Spotlight. By a16z. Link

  • Big finance goes blockchain. Link

  • Global survey on crypto and Web3. By ConsenSys. Link

  • Money, tokens, and games. By CitiLink

  • Blockchain is much more than crypto. By David Solomon. Link

  • “Why are we here?” By Erik Voorhees. Link

AI

  • AI Canon. By a16z. Link

  • 6th annual State of AI report. By Air Street CapitalLink

🔥 Top 10 Brand Activations of 2023

  • adidas: BAPE & BUGATTI sneakers Link

  • Alo Yoga: Aspen collection Link

  • FIAT: Fiat pass loyalty program Link

  • KIKI World: Web3 enabled beauty platform Link

  • Lacoste: UNDW3 community platform 2.0 Link

  • Lufthansa: Uptrip loyalty app Link

  • Louis Vuitton: Treasure Trunks Link

  • Nike: .SWOOSH Studio; OurForce 1 & “TINAJ” Link

  • Porsche: NFT community Link

  • Starbucks: Odyssey loyalty campaign Link

That's all for now, folks. Thank you for being part of the journey and trusting me with your time.

I couldn't be more grateful for every one of you. And I couldn't be more excited for Dematerialzd in 2024. Lots to come – stay tuned!

Talk soon & Happy New Year!✨

– Marc

PS: Follow me on LinkedIn.

📈 Top 12 Charts of 2023

Artwork: Refik Anadol, Machine Memoirs: Space

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