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- 📝 Field Notes #60 : Read Write Own
📝 Field Notes #60 : Read Write Own
Web3 social takes off. Pudgy launches NFT licensing platform. Doodles & Casio. EA hints at Web3 entry. Binance goes Ordinals. Polygon Labs layoffs. 580M use crypto. Stablecoins on Amazon & more.
Welcome, marketers. ✌️
What a week! Farcaster, the leading “on-chain Twitter”, has launched a killer feature for brands. Plus, Pudgy Penguins laid the blueprint for community-led brands. Web3 is waking up from its winter slumber. It’s about time!
Be inspired✨
“The key concept is ownership. If people can own parts of the internet, they have an incentive to build.” — Chris Dixon
📚 Top 5 Reads
✨ Web3 + NFTs
Marketers, take note🚨
Farcaster (aka. an “on-chain” Twitter) has been around for over a year. Now, it’s taking off:
The app experienced a surge in activity after launching its "Frames" feature.
The feature allows developers (and brands!) to embed interactive experiences in posts.2
Why it matters: This essentially enables embedded, seamless one-click buying journeys through a post for users and on-chain affiliate commissions for the influencer. Marketers, take note. See it for yourself.
Zoom in: Farcaster is social, on-chain protocol. Users decide what front-end (application) they use with it. All interactions and assets are stored in the users’ wallets.
Want to try Farcaster? Start here.
The big picture: On decentralized social media users own the things they liked and shared. They’re not just consumers of content but active participants and stakeholders. Value flows back to users programmatically, instead of being captured by big platforms.
Punchline: As Farcaster gains traction, Frame could be a killer commerce feature for brands.
Dive deeper:
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Community-led brands 🐧
Last weekend, Pudgy Penguins has introduced their licensing platform “Overpass”, jointly created with SaaSyLabs. Link
In the last 4 month, the value of Pudgy NFTs nearly 5x to almost $40k, fueled by an impressive series innovations. Link
Why it matters: NFT holders can now license their NFTs with just a few clicks, all on-chain.
Zooming out: Other NFT projects can add their collections to the licensing pool too, while brands can offer licenses to Overpass and its collections.
The goal is to make it the go-to platform for NFT licensing.
Why it matters to brands: Pudgy Penguins is laying the blueprint for community-led brands, built by its most loyal fans, who “own” a digital stake by holding NFTs, and who profit from social status, experiences, and now... licensing fees.
More on Web3:
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🌎 Crypto & Macro
a16z’s Chris Dixon Pitches Web3💊
Chris is on the media circuit pitching his new book Read Write Own. Link
Why it matters: Media and PR is a powerful weapon to shape public opinion. Chris is doing for Web3 what others have done for crypto. For mass adoption, we’ll need to get politicians and business leaders Web3-pilled.
More on crypto:
🏗️ Start-ups & Tools to watch
*Kazm is a partner of Dematerialzd.
💰 Money Moves
Arcade2Earn: Web3 gaming startup raises $4.8M in private token round. Link
Axiom: Smart contract infrastructure development firm raises $20M led by Paradigm & Standard Crypto. Link
Publicis Groupe: World’s 2nd largest comms group makes $300M investment into AI. Link
That’s all for now, folks. Thank you for being part of the journey.Talk soon,
– Marc
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