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- 📝 61: Beyond Plastic Cards
📝 61: Beyond Plastic Cards
Visa enables crypto withdrawals. Visa & FIFA. MasterCard & Champions League. Disney's 1.5B stake in Epic. New NFTs from Japan Airlines & Mercedes-Benz. UBS goes Ethereum. Robinhood, Metamask & more.
Marc Baumann
February 09, 2024
Hey, it’s Marc. ✌️
This week is all about Web3 sports fandom, spearheaded by Visa and Mastercard. Plus: High-profile NFT debuts and why crypto X AI is getting hotter. My week? Owned by Farcaster and Apple’s Vision Pro. 😎
Be inspired✨
“Owning digital objects will be the primary business model of any consumer facing application that is digitally native.” — Brett Shear
From our Partners
Gamify Your Brand: Redefining Consumer Engagement
Webinar: Learn how and why to gamify the actions within your brand's app, website, shop, and earned media channels with incentives and rewards.
When: Feb 15, 2pm ET, hosted by Kazm.
📚 Top 6 Reads
Read Write Own Manifest. By a16z. Link
Branding in the Age of Social Media. By Douglas Holt. Link
The Future of Sports Fandom Report. By Myosin, Spartan Labs, Sporting Crypto. Link
Headless Marketplaces: Go Where the Wallets Are. By Jesse Walden. Link
How AI reinvents marketing. By Andrew Chen. Link
How AI is finding its way onchain. By Jacob. Link
✨ Web3 + NFTs
Beyond plastic cards💳
As if the launch of Visa’s Web3 loyalty solution wasn’t enough (deep dive), the two industry behemoths are doubling-down:
Visa enabled crypto withdrawals on debit cards, allowing wallet users to sell crypto directly to a Visa card without using centralized exchanges. Link
Visa’s is also extending their FIFA worldwide partnership for “connected fan experiences”. Did I hear NFTs? Link
Mastercard, meanwhile, partnered with Champions League on a gamified, NFT-powered soccer trivia game powered by MoonPay. Link
Connected fandom: With digital assets fan experiences can become more interactive, connected, and community-driven — and extend beyond the start and end of a live event.
Recently, the Vegas Golden Knights partnered up with Theta Labs for an NFT loyalty experience.
By the numbers:
64% of global sports fans say they would like to engage with their favorite teams in the metaverse.
An estimated 61% of Gen Z sports fans engage with sports through video games and virtual spaces.
Over 70% of Gen Z fans would be interested in digital assets if the right benefits were offered.
75% of sport leaders say they don’t have a Web3 strategy.
Punchline: The future of sports fandom lies at the intersection of video games, virtual spaces, and social media, all with a focus on helping fans get closer to the game — with Web3 under the hood.
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More on Web3:
🌎 Crypto & Macro
Crypto X AI 🤖
Competing for cash, converging in tech:
In 2023, Web3 startup funding fell 73% in 2023 while Gen AI startups raised $50B, up 9% in the same time period.
Yes, but: The intersection of crypto x AI is heating up.
The token for Bittensor, the network geared toward incentivizing the development of open-source artificial intelligence, has risen by more than 90% in two weeks.
FetchAI, an AI lab building an open, permissionless, decentralized machine learning network, more than doubled in value since November.
Meanwhile, Vitalik Buterin, Jacobs, and Outlier Ventures weighed in.
Why it matters: AI will change creation and marketing for brands. Ownership, IP, authenticity, and fair monetization will be key challenges for which blockchain can be a solution.
More on crypto:
UBS Launches tokenized warrant on Ethereum. Link
Ethereum staking booms, with 25% of all ETH locked up. Link
MetaMask users can now purchase crypto through Robinhood to fund their wallets. In May last year, Metamask launched its PayPal integration.
🏗️ Start-ups & Tools to watch
*partner of Dematerialzd.
💰 Money Moves
That’s all for now, folks. Thank you for being part of the journey.Talk soon,
– Marc
PS: You know what’s cool? Future+, a global network of Founders, C-Suite, and disruptors in creative culture and emerging technology. I’m part of it too and their last event was a hit! Apply-only.✨Use the code “FUTUREPLUSDEMA” for a preferential rate.
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