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Research

Meta Spark Shuts Down – Death of Smartphone AR?

Research

Meta Spark Shuts Down – Death of Smartphone AR?

BYSangam Bharti, +1

/

Sep 11, 2024

Crypto’s Power Play

Research

Crypto’s Power Play

Robinhood, the popular stock and crypto trading app, is set to acquire Bitstamp for $200M. Will Robinhood become Coinbase before Coinbase becomes Robinhood?

BYMarc Baumann

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Jun 10, 2024

Did the Government Just Enter a Free Market Casino?

Research

Did the Government Just Enter a Free Market Casino?

The SEC approved the spot Ether ETF. This is monumental, but it has a catch. Here's all you need to know.

BYMarc Baumann

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May 24, 2024

Where Physical Meets Digital

Web3 Commerce

+2

Where Physical Meets Digital

How tokenization unlocks new value for brands and consumers.

BYMarc Baumann

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May 16, 2024

From Consumers to Fans

Research

From Consumers to Fans

How the next generation of consumers is reshaping brand engagement and sports fandom.

BYMarc Baumann, +1

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May 8, 2024

Bitcoin’s New Asset Class (Without the VC-Tax)

Research

Bitcoin’s New Asset Class (Without the VC-Tax)

Bitcoin Runes are Bitcoin's new fungible token standard that's highly relevant for builders, brands & corporates. Here's all you need to know.

BYMarc Baumann

/

May 1, 2024

RWAs: Rethinking Commerce for High-Value Assets

Web3 Commerce

+2

RWAs: Rethinking Commerce for High-Value Assets

Almost everything we own or do might be turned into digital tokens on a blockchain, including commerce. Here's why this is relevant to brands.

BYMarc Baumann

/

Mar 20, 2024

Web3: A New Commerce Layer for the Internet

Web3 Commerce

+2

Web3: A New Commerce Layer for the Internet

How maturing infrastructure, a wave of next-gen consumers, and the next Web3 adoption cycle will change eCommerce. Here's everything brand leaders must know.

BYMarc Baumann

/

Feb 21, 2024

Rebuilding the Internet

DeSo

+1

Rebuilding the Internet

Farcaster, a Web3 social network, is exploding in activity. Why now, why this is a big deal, and why brands should care.

BYMarc Baumann

/

Feb 7, 2024

What's Next: Web3 for Consumer Brands in 2024

Research

What's Next: Web3 for Consumer Brands in 2024

Key verticals, key trends, key players: Here is all you need to know on consumer Web3 heading into 2024.

BYMarc Baumann

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Jan 10, 2024

Tokenization in 2024: Opportunities for Brands

Web3 Commerce

+2

Tokenization in 2024: Opportunities for Brands

This year, major brands have started connecting physical goods to virtual counterparts to create 'phygital' experiences. Here are the key trends, brand adoption, and what's next.

BYMarc Baumann

/

Dec 13, 2023

The Potential of Web3 Commerce for Brands

Web3 Commerce

+2

The Potential of Web3 Commerce for Brands

Leading brands have started linking physical products to digital counterparts on-chain. “Real” Web3 commerce brings tremendous opportunities. Here's what brand leaders need to know.

BYMarc Baumann

/

Nov 15, 2023

Tokenization and Interoperable Loyalty: Unlocking Brand Growth

Research

+1

Tokenization and Interoperable Loyalty: Unlocking Brand Growth

Tokenization opens a world of opportunities for brands – one of which is interoperable loyalty. Here's what you need to know and how this might play out.

BYMarc Baumann

/

Nov 8, 2023

Web3: The Future of Loyalty?

Research

Web3: The Future of Loyalty?

The state of play on Web3 loyalty, including the Web3 loyalty playbook, sector snapshot, actionable take-aways, and what's next.

BYMarc Baumann

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Nov 1, 2023

Bitcoin "Ordinals": From Magic Internet Money to Magic Internet JPEGs

Research

Bitcoin "Ordinals": From Magic Internet Money to Magic Internet JPEGs

A “Bitcoin Punk" NFT recently sold for 9.5 BTC, roughly $230'000. Bitcoin NFTs have exploded. What's the fuzz all about? How does it work? And will it change Bitcoin forever? A primer.

BYMarc Baumann

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Feb 22, 2023

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