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Case Study: How Hugo Boss Steps Into Web3 Loyalty
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Case Study: How Hugo Boss Steps Into Web3 Loyalty

As Starbucks and Nike retreat from Web3, Hugo Boss goes all-in. Why? Here's all you need to know.

Marc Baumann
Marc Baumann
Case StudiesCase Studies
Pudgy Penguins: A Blueprint for Community-Led Brands

Pudgy Penguins: A Blueprint for Community-Led Brands

This is a comeback tale of an NFT project that wants to build the world's biggest character IP brand and go mainstream. Here's how they do it and the key learnings for your brand.

Marc Baumann
Marc Baumann
Web3 CommerceWeb3 Commerce
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KIKI World: More Than Make-Up
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KIKI World: More Than Make-Up

The definitive case study on a next-gen beauty brand that's pioneering community-led commerce with the help of Web3.

Marc Baumann
Marc Baumann
Case StudiesCase Studies
From Polo to Pixels: Case Study on Lacoste's Web Strategy
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From Polo to Pixels: Case Study on Lacoste's Web Strategy

The definitive case study on how Lacoste is reinventing its brand with Web3, including key learnings for brand leaders.

Marc Baumann
Jacy Youn
Marc Baumann, +1
Case StudiesCase Studies
Case Study: Starbucks' Web3 Odyssey
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Case Study: Starbucks' Web3 Odyssey

Starbucks' Web3 loyalty experience is among the most recognized in the industry. This is the definitive case study on Starbucks' Web3 strategy and how it's creating the new "digital Third Place".

Marc Baumann
Marc Baumann
Case StudiesCase Studies
Case Study: Gucci's Web3 Playbook
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Case Study: Gucci's Web3 Playbook

Gucci continues to be the benchmark on how luxury brands speak to next-gen consumers. This is the definitive case study on Gucci's Web3 strategy and how Web3 marks a new era for luxury.

Marc Baumann
Marc Baumann
Case StudiesCase Studies
Just Do It: How Nike's Industry-Leading Web3 Strategy Marks a New Era for Consumer Brands
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Just Do It: How Nike's Industry-Leading Web3 Strategy Marks a New Era for Consumer Brands

Nike continues to be the benchmark for consumer brands entering Web3. This is the definitive case study on Nike's Web3 strategy and how this marks a paradigm shift for co-creating brand culture.

Marc Baumann
Marc Baumann